Privacy policy

Last updated: October 15, 2026

OUTDOOR & CO PTY LTD (ABN 63 697 851 175, doing business as Outdoor & Co.) operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Outdoor & Co. is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us.

This Privacy Policy is intended to comply with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.


1. Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address.
  • Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
  • Account information including your username, password, security questions, preferences and settings.
  • Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel, and your past transactions.
  • Shipping and delivery information including your delivery address, delivery preferences (such as Authority to Leave or signature-required delivery), and freight-related details necessary to calculate shipping costs and deliver your order.
  • Warranty and returns information including proof of purchase, photographs of products submitted in connection with a returns or warranty claim, and correspondence relating to such claims.
  • Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
  • Survey responses including any answers you choose to provide to optional questions we ask after your purchase, such as how you heard about us.
  • Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
  • Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services, and the source of your visit (for example, the advertisement, email or link you clicked to reach our website).


2. Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you including when you create an account, visit or use the Services, subscribe to our emails, communicate with us, answer a post-purchase survey, submit a returns or warranty claim, or otherwise provide us with your personal information.
  • Automatically through the Services including from your device when you use our products or services or visit our website, and through the use of cookies, pixels, and similar technologies.
  • From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf (see Section 5 below for specific service providers we use).
  • From our advertising, analytics and marketing partners, including Google, Meta, Microsoft, Pinterest, Triple Whale and Klaviyo (see Section 5 below).


3. How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfil your orders, to calculate and arrange shipping and delivery, to remember your preferences and items you are interested in, to send notifications to you related to your account or order, to process purchases, returns, exchanges, warranty claims, or other transactions, to create, maintain and otherwise manage your account, and to create a customised shopping experience for you.

Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products on the Services or other websites, including through Microsoft Advertising, Google Ads, Google Shopping, Meta (Facebook and Instagram) advertising, and Pinterest advertising, based on items you have previously viewed, added to cart, or purchased. See Section 5 below for further detail on how this works and your choices in relation to it.

Measuring Marketing Performance. We use your personal information to understand which advertising, emails and other channels lead visitors to our website and to purchases, so that we can measure and improve the effectiveness of our marketing. See Section 5 below for further detail.

Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services.

Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, and to maintain our business relationship with you.

Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, and to enforce or investigate potential violations of our terms or policies.


4. How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

  • With Shopify, our ecommerce platform provider, and other vendors who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage).
  • With freight and logistics providers, including Starshipit and our delivery carriers (such as Allied Express), for the purpose of calculating shipping costs, arranging delivery, and fulfilling your order. This includes sharing your delivery address, contact details, and order weight/dimension information as necessary to complete delivery.
  • With payment processors, including those supporting Shop Pay, Apple Pay, Google Pay, PayPal, and card payments (Visa, Mastercard, UnionPay), to process your transaction. Where you choose to pay using PayPal or a Buy Now, Pay Later (BNPL) service, your payment information is also subject to that provider's own privacy policy.
  • With advertising, analytics and marketing partners, including Google, Meta, Microsoft Advertising, Pinterest, Triple Whale and Klaviyo, for the purposes described in Section 5 below.
  • When you direct, request, or otherwise consent to our disclosure of certain information to third parties.
  • With our affiliates or otherwise within our corporate group.
  • In connection with a business transaction such as a merger or sale of business, to comply with any applicable legal obligations, to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.


5. Advertising, Analytics and Marketing Partners

We use the following third-party services to advertise our products, send marketing communications, measure the performance of our advertising, and understand how customers use our website. These services may collect or receive personal information about you as described below.

Google (Google Ads, Google Shopping, Google Merchant Center, Google Analytics)

We use Google's advertising and analytics services to show you our products in Google Search, Google Shopping, YouTube, Gmail and across other Google surfaces, and to measure how our website and advertising are performing. This involves sharing information such as your device and browser information, IP address, pages viewed, products viewed, and purchase activity with Google. Google may use this information to show you relevant advertising for our products based on your browsing activity, including advertising featuring products you have previously viewed on our website. We also use Google's enhanced conversions feature, which shares a hashed (encrypted) version of the email address you provide at checkout with Google, to help Google more accurately measure purchases resulting from our advertising. You can learn more about how Google uses this information, and manage your ad personalisation settings, at Google's Ads Settings and Privacy Policy.

Meta (Facebook and Instagram, Meta Pixel, and Conversions API)

We use Meta's advertising tools, including the Meta Pixel and Conversions API, to show you our products on Facebook and Instagram, and to measure the performance of that advertising. This involves sharing customer activity data — including pages viewed, products added to cart, and purchases completed — with Meta, using both browser-based tracking (Meta Pixel) and server-side tracking (Conversions API). This may also include sharing hashed contact information (such as a hashed version of your email address or phone number, which cannot be read by Meta in its original form) through a process called Advanced Matching, to help Meta more accurately match your activity to your Facebook or Instagram account for advertising purposes.

You can learn more about how Meta uses this information at Meta's Privacy Policy, and you can manage or disconnect this data from your Facebook account at any time by adjusting your Off-Facebook Activity settings.

Microsoft Advertising (Universal Event Tracking)

We use Microsoft Advertising's Universal Event Tracking (UET) tag to show you our products on Bing and other Microsoft advertising surfaces, and to measure the performance of that advertising. This involves sharing information such as your device and browser information, IP address, pages viewed, and purchase activity with Microsoft, and may be used to build remarketing audiences of visitors who have previously browsed our website. You can learn more about how Microsoft uses this information, and manage your ad personalisation settings, at Microsoft's Privacy Statement and Microsoft Advertising opt-out page.

Microsoft Clarity (Session Recording and Heatmaps)

We use Microsoft Clarity to understand how visitors interact with our website. This involves collecting information such as mouse movements, clicks, scrolling behaviour, and pages visited, to generate session recordings and heatmaps that help us improve the user experience. You can learn more about how Microsoft uses this information at Microsoft's Privacy Statement.

Pinterest (Pinterest Tag and Pinterest Ads)

We use the Pinterest Tag to show you our products on Pinterest and to measure the performance of that advertising. This involves sharing information such as your device and browser information, IP address, pages viewed, products added to cart, and purchases with Pinterest, and may be used to show you advertising for products you have previously viewed on our website. You can learn more about how Pinterest uses this information at Pinterest's Privacy Policy, and manage your ad personalisation in your Pinterest account settings.

Triple Whale (Analytics and Attribution)

We use Triple Whale to measure the performance of our marketing and understand which advertising and channels lead to purchases. Triple Whale uses a tracking pixel on our website to collect information such as pages viewed, products added to cart, purchases, device and browser information, IP address, and the source of your visit (for example, the advertisement or link you clicked). This information may be linked to your order and contact details so that we can understand your journey to purchase. We may also ask you an optional post-purchase survey question about how you heard about us, and your answer is recorded in Triple Whale. Triple Whale processes this information on our behalf. You can learn more at Triple Whale's Privacy Notice.

Klaviyo (Email Marketing)

We use Klaviyo to send marketing and transactional emails, including welcome offers to new subscribers. Klaviyo collects your email address and any other details you provide when signing up, and tracks your interactions with our emails and our website (such as emails opened, links clicked, and pages and products viewed) to personalise the messages we send you. You can unsubscribe from marketing emails at any time using the link in any email. You can learn more at Klaviyo's Privacy Notice.

Your Choices

Depending on where you live, you may have a right to opt out of this kind of targeted advertising. You can also manage advertising preferences directly through Google's Ads Settings, Facebook's Ad Preferences, Microsoft's Advertising opt-out page, and your Pinterest account settings, by unsubscribing from our marketing emails, or by using your browser's cookie settings to limit tracking.


6. Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify, as well as third parties described in this Privacy Policy, some of whom may be located outside Australia. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy at shopify.com/legal/privacy/consumers. Depending on where you live, you may exercise certain rights with respect to your personal information via the Shopify Privacy Portal.


7. Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites.


8. Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under 18 years of age. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.


9. Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services (including honouring warranty periods of up to 24 months), comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.


10. Your Rights and Choices

Under the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles, you have the following rights in relation to your personal information:

  • Right to Access. You may request access to the personal information we hold about you.
  • Right to Correct. You may request that we correct inaccurate or out-of-date personal information we hold about you.
  • Right to Complain. You may make a complaint about how we have handled your personal information (see Section 12 below).

You may also have the following rights, depending on the circumstances:

  • Right to Delete. You may request that we delete personal information we maintain about you, subject to our legal obligations (for example, financial record-keeping requirements).
  • Right of Portability. You may request a copy of the personal information we hold about you.
  • Managing Communication Preferences. We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails. If you opt out, we may still send you non-promotional emails, such as those about your account or orders.

You may exercise any of these rights by contacting us using the details in Section 13 below. We may need to verify your identity before we can process your request.


11. International Transfers

Some of the third-party service providers described in this Privacy Policy (including Shopify, Google, Meta, Microsoft, Pinterest, Triple Whale and Klaviyo) may store or process your personal information outside Australia. Where we disclose personal information to overseas recipients, we take reasonable steps to ensure that the overseas recipient does not breach the Australian Privacy Principles in relation to that information, as required under APP 8.


12. Complaints

If you have a complaint about how we handle your personal information, please contact us using the details in Section 13 below. We will investigate and respond to your complaint within a reasonable timeframe.

If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC):


13. Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact:

Outdoor & Co. Email: info@outdoorandco.com.au Address: 18 Steel St, Blacktown, NSW 2148 (No Showroom)


14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices, the services we use, or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website and update the "Last updated" date above.